The Super Bowl XLVI halftime show took place on February 5, 2012 at the Lucas Oil Stadium in Indianapolis, Indiana as part of Super Bowl XLVI. It featured Madonna and guests LMFAO, Nicki Minaj, M.I.A. and CeeLo Green. In 2011, the National Football League(NFL) announced that Madonna would perform at the Super Bowl XLVI show. The singer collaborated with Cirque du Soleil for the show, where her longtime choreographer Jamie King was music director; King, in turn, enlisted the multimedia-show producer Moment Factory. Madonna performed four songs, beginning with "Vogue" in a Roman-Egyptian setting and followed by "Music" with LMFAO. Minaj and M.I.A. joined Madonna for her new single, "Give Me All Your Luvin'", and Madonna finished with Green on "Like a Prayer".
Preparations began in January, with Madonna saying that the rehearsal was the most exhausting one in which she had ever participated. Costumes were designed by Riccardo Tisci, Givenchy, Miu Miu and Prada. The performance required 500 outfits, including customized costumes for the musical guests and assisting performers. The production team was allotted seven minutes to set up the stage, 12 minutes for the performance and eight minutes to take down the stage. The modular structure was assembled from a truck, with a large white fabric in front as media screens for Moment Factory. Projection mapping was used by video-hardware manufacturer Barco, with films modified for the spectators and the television audience. The stadium was equipped with Sharpys lighting arrangements from Clay Paky, and the show used Sennheiser sound equipment.
Madonna was not paid for performing at the halftime show, which provides global exposure for an artist. The show was a success, setting a Super Bowl halftime-show record of 114 million viewers (higher than the viewership of the game itself). Keith Caulfield of Billboard reported a 17-fold sales increase for Madonna's back catalog and strong preorder sales for her upcoming releases. Critics praised the show, noting Madonna's cautious performance. However, M.I.A. extended her middle finger to the camera near the end of her verse of "Give Me All Your Luvin'" in place of the word "shit". The rapper was criticized, and the NFL apologized for its inability to blur out the image. The league later fined M.I.A. $16.6 million, which was settled in a confidential 2014 agreement.
